Advertising just like hip is always changing. Reinventing itself, to meet the needs, of consumers, the product, the company and the ever-changing trends. This growing market is worth billions, and crucial for any business. Fortunately for the advertising world there is every medium possible to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet, billboards, spam mail, product placement and word-of-mouth. Below I have described three of the most influential forms of advertising and how they maintain their hipness.