Celebrity Endorsed Advertising

Celebrity endorsed products are a huge part of the marketing world. For some people seeing their favorite actor or a beautiful singer using a particular product is that extra boost they need to go out and buy it. Celebrities are generally successful, talented, and beautiful, many people aspire to be like them, and live the lives they do.
On area of advertising that is greatly influenced by celebrities is the athletic world, because it plays off of that whole improved performance mindset, only it takes it to the next extreme, because famous athletes are the best there is. And if someone out there wants to play ball like Mike and sees him drinking Gatorade, it could influence his or her decision on whether or not to drink Gatorade.

At the same time designers mock this whole celebrity endorsed advertising, i.e. another Michael Jordan commercial, but this time for Hanes, which depicts young men in a locker room copying the style of underwear Mike wears. Some other commercials that poke fun at celebrity status are, the Heineken Commercial with Jennifer Aniston, where she is reaching for beer, but a young man takes it from her, also the target commercial with Heidi Klum and Darth Vader.
A new form of advertising that’s been coming into play is commercials set up like mini movies. They’re a little longer then traditional commercials but they have a plot and a storyline.
Nicole Kidman’s mini movie for Chanel No. 5 perfume is set up like an old Hollywood movie, glamorous with over the top dresses, fancy cars and flashing lights. The storyline is she’s running away from her fame, and finds a man that she falls in love with, that loves her for who she is, and not her status.
Time after time female celebrities are used to endorse beauty and cosmetic ads. Carmen Electra modeled for a campaign for M.A.X. Factor cosmetics where she appeared in numerous ads,
and Cover Girl always has a range of celebrities modeling for them.

Perfumes also use celebrities frequently, i.e. Sarah Jessica Parker is the face behind the perfume Lovely, Britney Spears and her newest scent Midnight Fantasy, and Charlize Theron is the face of Dior J’adore.

The act of using celebrities as campaign models is nothing new, especially when it is for cosmetics. Celebrities are generally beautiful and look their best at all times, average people want to relate to that, so they use the products these celebrities endorse.